Wednesday, April 3, 2013
Canada's Interested In The Blue Jays
Sportsnet delivered its largest audience ever for a Toronto Blue Jays game last night, as an average of 1.4 million (2+) viewers tuned in to Sportsnet's Opening Night broadcast featuring the Cleveland Indians vs. Toronto Blue Jays on Sportsnet East, Ontario, West and Pacific.
Overall, more than 4 million Canadians watched some part of the record-setting season opener on Sportsnet, as the Blue Jays fell to the Indians, 4-1. Audience levels peaked at 1.9 million viewers at 8:29 p.m. ET in the bottom of the 3rd inning, as the Blue Jays were at bat with the bases loaded, and 0 out.
The 1.4 million average audience marks a 13% increase over Sportsnet's previous highest Blue Jays audience of 1.3 million viewers on April 9, 2012 (Boston @ Toronto, 2012 Blue Jays Home Opener). It also marks a 48% increase over the 2011 Blue Jays home opener average audience of 976,000 viewers on April 1, 2011 and a 81% increase over the 2010 Blue Jays home opener average audience of 796,000 viewers on April 12, 2010.
Fans also flocked to Sportsnet's digital platforms on Blue Jays opening day, as unique visitors to sportsnet.ca and Sportsnet's Mobile App were 56% higher in comparison to last season's home opener on April 9, 2012.
Sportsnet's coverage of the Toronto Blue Jays 2013 pre-season set a network record as well, attracting the highest average audience ever in Sportsnet history for its Blue Jays Spring Training national telecasts. An average audience of 350,000 viewers watched Blue Jays spring training broadcasts on Sportsnet this season, marking a 36% increase over the previous average audience high of 257,000 set in the 2012 pre-season.