Wednesday, March 23, 2016
Riders Tweak Their Logo
“The timing was right for us to refresh and update our logo as we begin a new jersey partnership with adidas, and prepare to move into new Mosaic Stadium,” noted Riders Vice-President of Business Development and Marketing, Gregg Sauter. “While the changes are subtle, the logo more accurately reflects our official colour scheme with a clean and modern feel, while still maintaining the iconic image.”
There are four main changes made to the logo:
• Inside liner has been eliminated
• Three inside horizontal lines are now straight instead of staggered
• Shortened tail on the ‘S’ which is now equally balanced with the top
• Silver has been replaced with white
“The Rider logo is one of the most recognized marks in Canadian sports,” added Sauter. “Our goal was to evolve the logo in such a way that it becomes more vibrant with a distinct focus on the green and white. We feel the modifications will have a positive impact across the growing number of digital and physical mediums we are reaching.”
The new logo will be integrated wherever possible beginning immediately, with a full takeover in 2017.
Rider merchandise with the new logo, including the launch of the new adidas jerseys, will be available soon at all Rider Store locations.