When the Montreal Canadiens reached 1 million Twitter followers Tuesday night, they decided to throw an avatar party, but it very quickly got out of hand.
These custom avatars were designed to feature Twitter handles on a jersey featuring 1M instead of the famous CH. Fans who tweeted the hastag #CanadiensMTL1M were autotweeted a jersey with their name on it, but without a strong enough filter, the Twitter bot spewed out racist and offensive handles along with legit ones (and a couple from Leafs fans who liked the look of Go Leafs Go on a Habs jersey).
The Habs apologized Wednesday morning and removed the offensive tweets from their feed. Very few of the racist tweets were retweeted.