Monday, January 20, 2014
Canadians Loved NFL Championship Sunday
TORONTO (January 20, 2014) – The final stop on the road to SUPER BOWL XLVIII drew record audiences to CTV, as overnight data from BBM Canada confirms that the Seattle Seahawks’ thrilling victory over the San Francisco 49ers in the NFL Conference Championships attracted 2.7 million viewers to the network. Up 45% compared to last year’s NFC Championship, it was the highest audience ever recorded for a non-Super Bowl NFL Playoff game in Canada.
The game was the most-watched program on Canadian television on the weekend, with the audience peaking late in the fourth quarter with more than 3.6 million viewers as the Seahawks intercepted quarterback Colin Kaepernick to seal the victory over their NFC West rival, the 49ers.
Earlier in the day, Peyton Manning and the Denver Broncos’ decisive victory over Tom Brady and the New England Patriots attracted an average audience of 2.2 million viewers to CTV. The AFC Championship was up 12% compared to last year.
Overall, a total of 10.3 million viewers tuned in to CTV to watch some or all of the network’s coverage of the NFL Conference Championships on Sunday.
Together, audiences for both NFL Conference Championship games on CTV were up 28% compared to last year.
CTV’s exclusive coverage of the NFL Playoffs continues with the most-watched television event in Canada, the SUPER BOWL, airing live on Sunday, Feb. 2 with coverage beginning at 12 noon ET.