Tuesday, February 5, 2013

Canadians Checked Out The Super Bowl

SUPER BOWL XLVII attracted an average audience of 7.33 million viewers on CTV and RDS (CTV: 6.6 million; RDS: 763,000), according to preliminary overnight data from BBM Canada – making it the most-watched program of the broadcast year.

The Baltimore Ravens’ 34-31 win over the San Francisco 49ers is the second most-watched SUPER BOWL ever behind SUPER BOWL XLVI (8.2 million viewers). Overall, more than 18.2 million viewers – or more than one in two Canadians (53.4%) – watched some or all of SUPER BOWL XLVII on CTV or RDS.

Canadians were crazy in love with Beyoncé as audience levels for SUPER BOWL XLVII on CTV and RDS peaked at nearly 9.4 million viewers during the highly-anticipated Pepsi Super Bowl XLVII Halftime Show.

The game on CTV received an impressive 60 to 62 Share among key Adult demographics in English Canada. Once again, the SUPER BOWL proved to be the premier television property for Canadian advertisers and a coveted platform for key sponsors, including Labatt Breweries of Canada, General Motors of Canada, Nissan Canada, Ford of Canada, and PepsiCo.

CTV’s original new drama series MOTIVE scored the other big touchdown of the night in the post-SUPER BOWL XLVII timeslot, premiering with an average audience of 1.23 million viewers – making it the most watched premiere of a Canadian program this broadcast year.

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