Monday, August 25, 2014
Trying To Get Under Bombers Skin
Saskatchewan’s marketing department has been putting up billboards near Winnipeg’s stadium for the last several years in advance of the Labour Day-Banjo Bowl clashes, all in an effort to add even more spice to the CFL’s hottest rivalry.
This year, however, it looks like the closest they could find ad space was on Plessis Road in Transcona, which is miles from Investors Group Field.
It’s the same billboard that caused the B.C. Lions to guarantee a win against the Riders on Sunday night. It features an attractive woman (obviously not from Saskatchewan) wearing a Roughriders camisole with the message “Green is the new Blue” and the team’s website address.
Bombers head coach Mike O’Shea, who will be new to this kind of rivalry fun since he played in the CFL dead zones of Toronto and Hamilton, shrugged his shoulders when asked about the Riders treading in Bomber waters.
“I haven’t seen it, so I don’t know,” O’Shea said Monday. “I’m sure those sign companies are international companies that don’t look at who’s paying the bill. They just accept the job, so I don’t know. It’s fine. I tend not to think a lot about that stuff.”
Asked if the billboard would prompt him to guarantee a win against the Riders like the Lions, who failed miserably, O’Shea chose his words carefully.
“I’m not touching that one,” he said.