Kick For A Million Returns

Canadians from coast to coast are dusting off their cleats, as TSN's international award-winning million dollar giveaway, Wendy's Kick for a Million is back. For the fifth year in a row, one lucky fan will get the chance to kick a 50-yard field goal for $1 million.

The big event will air live nationally on October 23 during halftime of the CFL ON TSN: WENDY'S FRIDAY NIGHT FOOTBALL broadcast featuring the Hamilton Tiger-Cats and Toronto Argonauts (game starts at 7pm et/4pm pt). Both the game and the halftime event will air in High Definition.

The highly-anticipated promotion returns with brand-new formats to its quarter-final, semifinal and final events. For the first time, total points awarded for successful field goals kicked during the regional quarter-finals in Toronto and Calgary and during the semifinal in Toronto will now determine which one of the four randomly selected participants from Eastern and Western Canada will have the chance to turn a 50-yard field goal into a $1 million payday on October 23. This marks the first time that a regional quarter-final event is being held at McMahon Stadium in Calgary.

In addition, the final event in Toronto will now give the participant the chance to score big from 50 yards even without splitting the uprights, as he/she will receive $1,000 for every yard kicked in the air. Similar to last year, the participants are allowed to practice prior to all events (see Contest Format below).
The contest begins today and runs through September 27. Fans are invited to enter online at TSN.ca/Wendys, with bonus entries being awarded for playing the Wendy's Field Goal Challenge game and referring friends. Fans can also upsize their combo at any participating Wendy's restaurant to receive a Game Card for 50 bonus entries and a 1-in-9 chance to win instant prizes such as Wendy's food prizes and gift cards, JVC home electronics, ESQ watches or a 2009 Nissan Rogue.

Lucrative prizes for this year's Wendy's Kick for a Million final event are bigger and better than ever leading up to the $1 million reward. The prizes are as follows:

- 20 yards - $20,000 JVC Family Electronics Package- 30 yards - 2010 Nissan 370Z Roadster- 40 yards - $100,000 cash- 50 yards - $1,000,000 in a one-time payout - if the 50-yard kick falls short, the participant will receive $1,000 for every yard kicked in the air
In 2005, the first year of the contest, 25-year old mechanical engineer Brian Diesbourg of Belle River, ON, became an overnight sensation by splitting the uprights at 50 yards and winning the $1 million grand prize.

Contest Format
On October 2, four randomly chosen participants will be drawn from the pool of entries - two from Eastern Canada (Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island) and two from Western Canada (British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut).
On October 16, the Eastern Canada participants will practice together at Rogers Centre in Toronto with Argonauts kicker Lance Chomyk, while the Western Canada participants will receive a practice session at McMahon Stadium in Calgary with Stampeders kicker Sandro DeAngelis. Later that evening, the Eastern Canada participants will go head-to-head in a quarter-final event at halftime during the Edmonton @ Toronto game. Similarly, the Western Canada participants will face off the following afternoon (October 17) at halftime during the Saskatchewan @ Calgary match-up. The winner of the Eastern and Western Canada quarter-final events will move on to the Wendy's Kick for a Million semifinal in Toronto.

In both quarter-final events, each participant will receive three kicks from distances of their choice, ranging from 15 to 50 yards. The participant will receive points equal to the distance (i.e.: 15 yards = 15 points) for each successful field goal, with their final kick being a Wendy's Classic Double and worth double the points. The participant with the most points after three kicks moves on to the semifinal. Highlights and results from the quarter-finals in Toronto and Calgary will be seen during the 4th quarter of the Argos and Stampeders games, respectively.

On October 22 (one day prior to the televised event), the winners of the Eastern and Western Canada quarter-finals will receive a second practice session with Chomyk at Rogers Centre. The two will then compete against each other in the Wendy's Kick for a Million semifinal. The semifinal event will have the same format and scoring system as the quarter-finals; however, each participant will now receive a total of six kicks from distances (15 to 50 yards) of their choice. The participant with the most points after six kicks will advance to the main event the following day.

On October 23, the one remaining participant will attempt to win outstanding prizes by kicking field goals from 20-, 30-, 40- and 50-yards, live on TSN, during the CFL ON TSN halftime show.