Monday, November 22, 2010

Big Numbers For Division Finals

Toronto, ON (November 22, 2010) – The road to the 98th GREY CUP continues to deliver record television audiences. Overnight data from BBM Canada confirms the Western Final featuring Saskatchewan @ Calgary on Sunday afternoon had an average audience of 2.54 million viewers – making it the most-watched CFL playoff game ever recorded*. An average audience of 2.3 million viewers watched the game on TSN with an additional 233,000 watching in French on RDS.

Audience levels for the Western Final peaked at 3.8 million viewers late in the fourth quarter as Saskatchewan secured a spot in the 98th GREY CUP.

Earlier in the day, an average audience of 1.7 million viewers saw Anthony Calvillo lead Montreal to a decisive victory over Toronto in the Eastern Final. 1.2 million viewers watched the game on TSN, while 599,000 viewers watched the game on RDS.

Overall, more than 11.2 million Canadians tuned into watch some of the CFL Playoffs on TSN and RDS.

TSN and RDS have exclusive coverage of the 98th GREY CUP live from Edmonton on Sunday, Nov. 28.

Last year's thrilling GREY CUP, featuring the same two teams, was watched by an average audience of 6.1 million viewers on TSN and RDS – making it the most-watched GREY CUP ever*.

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