After a hot start in the playoffs, thanks to the presence of five Canadian-based teams, ratings took a nosedive in the latter rounds. According to Numeris research, total playoff ratings were down 20 per cent, thanks to a final that generated limited interest.
Ratings for the final were 12 per cent lower than last year and the lowest since 2009. Monday's deciding game between Tampa Bay and Chicago was also off 20 per cent from last season and was the least-watched Stanley Cup finale since the seventh game of the New Jersey-Anaheim series in 2003.
Audiences on CBC saw an 8 per cent drop while Sportsnet's hockey averages were 14 per cent below what TSN drew last year.
That's a rather shocking decrease considering that last year only one Canadian team made the playoffs.
The decrease is a bit of a mystery, especially with a final that produced some pretty competitive games. But it appears once the Canadian teams were knocked out, Canadian fans turned to baseball and other distractions such as the women's World Cup.
Whatever the reason, this can't be playing well with a company that predicted a 20 per cent increase in ratings this season. Add in a regular season that produced a ratings decrease from the previous season and Year One can only be labelled a major disappointment.