When the Montreal Canadiens reached 1 million Twitter followers Tuesday night, they decided to throw an avatar party, but it very quickly got out of hand.
These custom avatars were designed to feature Twitter handles on a jersey featuring 1M instead of the famous CH. Fans who tweeted the hastag #CanadiensMTL1M were autotweeted a jersey with their name on it, but without a strong enough filter, the Twitter bot spewed out racist and offensive handles along with legit ones (and a couple from Leafs fans who liked the look of Go Leafs Go on a Habs jersey).
The Habs apologized Wednesday morning and removed the offensive tweets from their feed. Very few of the racist tweets were retweeted.
(Montreal Gazette)
4 comments:
What's Twitter? Sounds like anothor media vehicle for "Twits". This avatar party idea beneath a world class professional sports franchise.
So funny, but so wrong! How could whoever handles the Habs Twitter account not see this and stop it?
How do you say "YOU"RE FIRED" in French?
fired
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