In a sweeping partnership agreement with the Canadian Football League announced today, Shaw Communications Inc. has become the first ever presenting sponsor of the Grey Cup. This multi-year partnership names Shaw the official telecommunications partner of the CFL and includes several sponsorship components.
Shaw's new sponsorship also includes prominent branding across CFL broadcasts on TSN and the official broadcasters of the CFL and the Grey Cup.
"Shaw, a great Canadian company, is the perfect match for the great Canadian tradition that is the Grey Cup," said Jeffrey L. Orridge, the Commissioner of the Canadian Football League. "We all know the annual celebration of our championship game belongs to every Canadian. This partnership with Shaw will allow us to present it bigger and better than ever."
"The CFL is Canada's premier sporting event, reaching millions from coast-to-coast every week, and this partnership will provide Shaw with a historic national platform that allows us to connect with our customers and CFL fans in a meaningful way," said Brad Shaw, CEO of Shaw Communications Inc. "We are proud to support such a profoundly Canadian institution as the CFL and are privileged to be the first ever presenting sponsor in the Grey Cup's storied history."
Shaw's presenting partnership of the Grey Cup, the largest single day sporting event in the country, will be the culmination of a year round commitment to the CFL and its millions of fans. Leading up to the Grey Cup, Shaw will also be the title partner of the Shaw Player Awards and weekly player achievement program giving fans the opportunity to recognize amazing CFL talent.
Beginning after Labour Day weekend, Shaw will partner with the CFL and CFL ON TSN on an innovative content series called Shaw Road to the Grey Cup. Featured prominently during CFL game broadcasts, the series will also be prevalent on TSN and CFL digital properties.
"We are very excited to work with Shaw in such a significant and impactful way as we cover the journey to the Grey Cup, one of the biggest annual events on TSN," said Stewart Johnston, President of TSN. "Our multi-platform broadcast partnership is the perfect match to amplify TSN's comprehensive coverage of Canada's greatest football celebration."
Canadian Football League training camps open at the end of May. The regular season kicks off Thursday, June 25.
The 103rd Grey Cup presented by Shaw, broadcast exclusively on TSN and RDS, takes place at Investors Group Field in Winnipeg on Sunday, November 29th.
4 comments:
I hope that Mr. Shaw can find a way to return to the tradition of ensuring CFL players of the week and month receive some sort of memento for their accomplishment, even if it should be a beer mug with "Player of the Month" on it etc.
Old Hank
So TSN has to broadcast the SHAW Grey Cup ? hahahahahahahah
Almost as bad as CBC / Sportsnet broadcasting those Winnipeg Jets playoff games with huge TSN logos beside the centre ice face off circle.
Maybe Shaw will start telecasting CFL games again!
So great to see Brandon dominated by the Kelowna Rockets .... SWEEEEEP
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